Yet both Memories and archive show Snapchat and Instagram are trying to walk a fine line between the comfort and playfulness of temporality, and the value and long-lasting engagement of permanence. It could be a boon to celebrities who want to take a break from social media but return eventually.Īrchive is not quite like the Memories section of Snapchat where you can privately save photos and videos you capture. Now if Instagrammers want to hide a post that didn’t perform well, manicure the look of the top posts on their profile, banish posts featuring an ex lover, or hide their creations for any other reason, the archive gives them the ability to bring them back from the dead later. Instagram Archive is a useful tool that gives you more freedom and options with your posts and Stories. But deleting permanent Instagrams was always a one-way street. To that end, Instagram copied Snapchat’s Stories feature to add an ephemeral sharing option. The feature further addresses the problem Instagram realized last year: people think it’s only for the highlights of their life. From there you can restore their visibility to those who can see your profile. What happens when you archive a post on Instagram The archive option is usually used to hide something on your profile, but still hold on to it. Now tap the three dots at the top right corner of the post and select ‘Archive’. Your post will disappear from your Instagram grid. Launch the Instagram app, and locate the post that you would like to archive from your profile. On your profile, in the top right corner you’ll see the encircled clock icon, which opens your archive where only you can see posts you’ve archived. To archive a post, click the three dots on the top right of the post and click the second option to archive. To use the archive option if you have access, tap the “…” three-dots button on one of your posts and select to archive it. Ava, 23, was Bejeweled from head to toe in her May 8 Instagram post, which showed her posing with a friend from behind the stage at Taylor’s Eras Tour. The company will expand the availability of the archive option over the next few months as it continues to iterate on it. We were alerted when Matt Navarra spotted the feature earlier today, and now Instagram confirms to TechCrunch that this is a new feature it’s testing.Īdditionally, a spokesperson shared that “We’re always testing new ways to improve the Instagram experience”, and noted that the archive option creates a private space for personal viewing of old posts. So Instagram is rolling out a new feature called “archive” that lets you hide any of your posts from everyone else, but keeps them safe for you to look at in private or restore to visibility. But they can later regret this common emergent behavior which also deprives Instagram of monetizable content and your history in images that could keep you locked into the service. If you have recent posts about a product or service you don’t offer anymore, I would go ahead and archive those.When Instagrammers don’t get enough likes or think their posts look boring, they sometimes impetously delete them. Some possible brand partners could look at that latest post instead of looking at the average engagement of several of your posts.ģ) Your products or services have changed. If your last post performed really poorly and that doesn’t represent the average performance of your posts, I’d say go ahead and archive it. In fact that could discourage someone to visit or confuse someone seeing that post the next day.Ģ) If you’re an influencer and do brand partnerships. No one needs to know you were closed yesterday. You post about it, so people don’t come in. Instagram says the goal of the Archive feature is two-fold: to offer users more control over how they preserve important moments, and to help users share freely and confidently knowing it can be. If the first line of your caption didn’t make people click ‘more’ and read your whole caption, fix the captions and post it again! Now is there ever a situation where I think you should archive an Instagram post? Sure.ġ) When the post is time sensitive and keeping it doesn’t help your business.Įx: you own a restaurant and you will be closed for a private event that day. Now if you think it didn’t perform because your image didn’t do the job to make people stop the scroll, reuse the copy with a different image. If the post didn’t do well because you posted at a really bad time, like a holiday weekend, you should post it again at a later date so more people can see it. If they are relevant posts for our audience, not only you should keep it so profile visitors can see it, but also share it to stories with some text to give people more information, which usually helps. I don’t believe we should get rid of posts (whether you delete or archive them) just because they didn’t do well.
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